APODS – Organization: Part Two by Amanda Cabot

We’re going to wrap up our discussion of Organization this month with advice from two experts as well as my own suggestions for how to keep yourself organized.

We’ll start with Steven Covey, whose The 7 Habits of Highly Effective People is a classic. When talking about organization, Covey has one simple suggestion:

Substitute weekly organization for daily planning.

This may sound counterintuitive. After all, don’t we need to know what we’re doing each day? Yes, of course, but Covey’s advice allows life to happen. By establishing goals for what you want to accomplish each week, you’re setting yourself up for success, not failure. Why risk the frustration of telling yourself that you absolutely, positively have to finish Task A on Monday and Task B on Tuesday when it’s possible that one of those will take longer than you expected or that what was supposed to be a half-hour trip to the supermarket took far longer, putting you behind schedule?

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Weekly Organization

Organizing for the week, assuming that that organization includes the transition and unscheduled time that Marilyn Paul recommends, gives you a higher probability of actually meeting your goals.

The advice from our second expert of the month, Brian Tracy, is a corollary to Covey’s. Tracy, who’s the author of Time Power, urges you to:

Work from a prioritized task list.

This may sound like a part of our earlier discussion of priorities, but it never hurts to repeat it. Prioritizing your tasks for the day and the week helps you avoid detours and time-wasters. While it may be tempting to work on a low priority task simply because it’s easy to finish, it’s important – I’d go so far as to say critical – to tackle high priority tasks first.

Prioritized Task List

Listen to the experts. They’ve “been there, done that,” and lived to tell the rest of us what they learned.

I’m not claiming to be an expert, but here are three ways I’ve found to keep myself organized.

  1. Find your own writing space.
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Organize

Whether it’s a separate room or a corner in the basement that you’ve delineated with duct tape on the floor, if you have a specific place to write, you’ll be more productive. It’s also important that family members respect that space and recognize that you’re at work when you’re there.

2. Prepare to write.

There are two aspects to this.

  • First, have all your raw materials ready before you begin. Remember Marilyn Paul’s “have a place for everything and everything in its place”? That’s a quintessential part of organization and a proven way to increase productivity.
  • Second, reread the last scene you wrote or remind yourself of the problem you want to resolve before commuting, exercising, or going to sleep. This allows your subconscious mind to work on it while you’re doing other things and will often result in a solution popping into your brain seemingly unbidden.

3. Don’t leave home without it.

This was the slogan for a major credit card several decades ago, but it also applies to your writing. Take your work with you, literally. Whether it’s a pad and paper or an electronic device, if you’re always prepared to write, you won’t waste time when you’re caught in a traffic jam, when you’re sitting in an airport lounge, or when your lunch date is late. Instead of being frustrated by the delays, you can be productive and work on your book while you wait.

Take your work with you.

These are all part of being organized. They may not be easy initially, but once they become habits, you’ll find that you’re more productive, and that’s an essential part of reaching “The End.”

We’ve reached the end of Organization, but before I end this post, I have one last piece of advice:

Don’t forget that writing is your number one priority.

All the organizational techniques in the world won’t help you finish your book if you don’t believe that and if your day-to-day actions don’t reflect that principle.

(C) 2019 Amanda Cabot

Amanda Cabot

Amanda Cabot is no stranger to getting to “The End.” She juggled a sixty-hour a week job with nonnegotiable deadlines and building a house long-distance at the same time that she wrote two books a year. Whether or not she kept her sanity during that time is debatable. Amanda is the best-selling author of over thirty novels, eight novellas, four non-fiction books, and what she describes as enough technical articles to cure insomnia in a medium-sized city.

Her most recent release is A Tender Hope, the third in the Cimarron Creek trilogy.

Amanda Cabot, Cimarron Creek Trilogy
A Tender Hope, by Amanda Cabot

You can find Amanda at:

www.amandacabot.com
https://www.facebook.com/amanda.j.cabot
https://twitter

Writers Beware of the Legal Pitfalls — Disclosures

Do you have a website? Blog? If you do, you may have a particular interest in this month’s article on Writers Beware of the Legal Pitfalls — Disclosures.

In March, 2013, the Federal Trade Commission (FTC) issued its revised staff guidance publication, “Dot Com Disclosures: How to Make Effective Disclosures in Digital Advertising.” This document gives us an idea of what the FTC considers unfair or deceptive acts under the law and sets forth certain best practices that online advertisers, which include bloggers, should follow.

Blogger Disclosures

I’m going to touch on some of the points that bloggers need to disclose when you publish a sponsored post or spread sponsored content over your social network, but you may want to check out www.ftc.gov since disclosures in advertising has had quite a bit of activity, especially with the new creative advertising techniques that keep emerging. The purpose of this series is for general educational purposes only and NOT to provide legal advice.

The FTC

Enforces consumer protection laws and regulates commercial conduct in the online and offline marketplace, including online advertising, marketing, & promotional activities.

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Writers Beware the Legal Pitfalls

Disclosures are how you tell a follower, reader, or a fan about the relationship you have with a company, brand, or corporate sponsor. It’s not only the law, but your transparency builds trust with your audience

How, When, and where do you make them?

Let’s look at how:

Blog posts: Include a paragraph that spells out clearly your affiliation and/or compensation.

Tweets, Pins & Status Updates: Use understandable hashtags, like #sponsored.

When:

Immediately, and every time. Every single post that you publish that’s sponsored by a brand, a company or obtained through an affiliation with a media network must include a disclosure paragraph. If you use an affiliate link in a post or on your web site, you are required to disclose them as an affiliate link, not just a regular link to a product or company website. You are required to make appropriate disclosures every time your post is sent out into the social network, and the same goes for status updates and tweets that do not specifically mention your post, but mentions the brand or product.

Where:

Upfront, not buried. You want to make sure that your audience can understand the hashtag or language you use.

Why should I disclose?

You may ask, “Why should I disclose if I don’t blog that much?”

  • Online advertising that’s deceptive or unfair is against the law.
  • By merely appearing deceptive, you could lose your readers as well as their trust.
  • The FTC could investigate and/or fine you or the brand.
  • The brand could pull your direct contracts or sponsorships.
  • Disclosures are most likely already required by your media networks.

Affiliates

Speaking of affiliates, make sure you carefully read the terms of the program before you add them to your site. Also, periodically check afterward to see if there were any updates to their program to ensure you still comply. Also, some states prohibit affiliate relationships. Check the law in your state.

Next month we’ll delve into defamation, privacy, and publicity. There’s more than meets the eye there.

(C) 2018, 2019 Karen Van Den Heuvel Fischer

SEO: Increase Your Hits

The last article in the SEO Series focused on the importance of making your content stand out to increase your hits. The more hits your site gets where the visitor stays a while, the higher your ranking. This article takes a look at more ways to increase your hits.


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Stay A While

Article Length:

Blog length articles should be between 300 and 500 words. There’s a reason for that. You don’t want to overwhelm a reader, but by the same token, statistics show that readers typically only read half of an article. That means, for a 300 word blog, they’ll read 150 words. I was asked to write an informational article with a minimum of 1000 words for The Attorney General of another state (not Colorado) by the SEO firm hired by the Attorney General. They wanted to increase awareness of a new bill and the implications both for and against, and make sure they stayed on the site without bouncing off. The keywords and length were critical to increasing their SEO presence – this was the way the Attorney General was monitoring the effectiveness of the SEO firm he hired. He wanted confirmation that his constituency was informed and had the facts they needed to make an informed decision.

SEO – Article Length Matters

The problem with short blogs is that even if their target audience read the entire blog, they would not be on it long enough to register as “liking it.” Scary.

Update frequently:

At least one time each month, update your content, even if it’s only a paragraph. Google and the other search engines love updated content.

Search terms in additional places:

If you include search terms in places other than your title and page description metatag, you’ll optimize your site even more. But don’t force them if you can’t naturally make it work.

Copyright Basics, Bloggers
Search Terms In Additional Places

Links: The words from your search terms should be used as text links or anchor text (these are words forming a link to an external site or another internal page). Keep in mind that linking to words like “click here” or “learn more” won’t increase your ranking. Also, make sure that external links open in a new window while internal opens in the same window. With an external link in a new window, if they check it out, Google reads them as still on your site as well — they like it.

Headings: Not only do headings and subheadings assist in the organization of your text, but they help readers find what they’re looking for. If you include search terms in the headers, it’ll help your ranking. Search engines can’t read words within a picture, so make sure it appears in regular text.

Text within body: Use the search terms wisely. Don’t overload a page just to try to increase your ranking, not only will it bother your readers, but Google won’t like it.

Images & tags: Images can help with your search engine results. They not only appear in search results, but they can increase your ranking when search terms appear in the filename, caption, title, nearby text, and tag (when you over over an image on a pc, this is the text that appears.)

Next month we’ll look at the importance of mechanics, what search engines “hate” and a great free tool.

(c) 2018 Karen Van Den Heuvel Fischer