PUBLISH DON’T PERISH — TIP #5: Apply APODS to Your Life

This incredible APODS Series, written by Amanda Cabot is a must read for not only writers, but EVERYONE and I recommend you apply APODS to your life. I am a writer and a practicing attorney, and I found it extremely useful in mine. This post will take you through a summary of each article and a link where you can find more. Even if you’ve been following along, I highly recommend reviewing this Series again. Thank you Amanda for sharing your invaluable expertise!

GETTING TO THE END WITH AMANDA CABOT


The End

This article is the first in the series on time management and getting to the end. Although time management is only one part in the multifaceted solution to getting to the end, it’s an introduction to a system that goes by the acronym APODS — Analysis, Priorities, Organization, Discipline and Support. Get a quick peak at each of these five areas.

APODS — ANALYSIS: ANSWERING THE TOUGH QUESTIONS

The analysis phase is the focus of this article. Every author should answer these 3 tough questions:

  • Why do you write?
  • Why is this the book of your dreams?
  • What is keeping you from finishing the book?

Explore what Amanda offers and think about why writing and this book in particular are important to you.

APODS — Analysis: The Three Ps

The analysis phase of APODS includes three Ps:

  • Personality Type
  • Productive Times
  • Present Use of Time

This article takes a closer look at the first — personality type.

APODS – Analysis: The Three Ps, Part Two

Conclude the analysis phase by looking at time. Before you can manage time, you need to understand how you are using it.

Amanda Cabot, time, writing, books, publishing
Time Management

APODS — Priorities: Getting Started

To address priorities, you need to first establish those priorities, understand the opportunity costs of those priorities, and accept the fact that we cannot do everything.

Learn how to make writing your #1 priority.

APODS — Priorities: The Four Ps (Part One)

The Four Ps include: Purpose, Picture, Plan, and Part.

Take an in depth look at the first, purpose.

APODS — Priorities: The Four Ps (Part Two — SMART Goals)

SMART is an acronym to obtain meaningful goals:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-Bound.
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APODS – Priorities: The Four Ps (Part Two – SMART Goals)

Explore what it means, why they are important, and how they serve as guideposts. See how to reach for success!

APODS — Priorities: The Four Ps (Part Three — Plan and Part)

Create the Plan and organize it into a logical sequence. It can be done if you break everything down into small tasks. Check out these tips!

APODS — Priorities: The Opportunity Cost

Are you familiar with opportunity cost? Explore the opportunity cost of writing. Remember, “Time to write is not free.”

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Priorities

APODS — Organization: Advice from the Experts

This article focuses on ideas gleamed from Marilyn Paul’s book, It’s Hard to Make a Difference When You Can’t Find Your Keys. Amanda discusses 4 of her points she found particularly useful.

APODS — Organization: Part Two

The discussion of Organization is wrapped up with advice from two experts.

APODS — Discipline

Eight particularly useful suggestions are provided to help you get to “The End.”

APODS — Support

Support is the final step in the APODS Series. You will not want to miss this article!

This Series has been an invaluable resource for so many, especially me. What did you find most helpful?

Amanda Cabot

Amanda Cabot is no stranger to getting to “The End.” She juggled a sixty-hour a week job with nonnegotiable deadlines and building a house long-distance at the same time that she wrote two books a year. Whether or not she kept her sanity during that time is debatable. Amanda is the best-selling author of over thirty novels, eight novellas, four non-fiction books, and what she describes as enough technical articles to cure insomnia in a medium-sized city.

Out of the Embers by Amanda Cabot

Out of the Embers, the first of the Mesquite Springs trilogy, has an official release date of March 3, but it’s currently available for preorder at all the major online retailers. If you prefer brick and mortar stores, your local bookseller should be able to order a copy for you.

You can find Amanda at:www.AmandaCabot.com https://www.facebook.com/amanda.j.cabot
https://twitter

SEO: Make Your Content Stand Out

The idea is to increase your ranking. The more hits the better. In addition to using the right key words, make your content stand out. After all, it’s your content that will make or break you.

Be appealing and useful

Ask yourself this question — What value will your viewers receive from viewing your content?

Be Appealing and Useful
Purpose

Content should have a purpose and plan. If it doesn’t, it will be confusing, bland, and redundant. Once you have an understanding of why you are creating your content, it will be far easier for you to write, video tape or photograph.

Value

Content should offer something valuable to its readers/viewer. For example, if you can make someone laugh from a video, it has value. If people learn something new from a blog, it has value. If a tweet breaks news, it has value.
Be unique. If you can provide your niche with a perspective no one else has offered, your content will stand out. It’s different, not the same old, same old.

Answer a Question
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Answer A Question

Your content needs to answer a question, even if it’s “Why am I here?” If a person is searching the world wide web for information and so happens to land on your article, will they quickly move on or stay to read your article?

Relate

Your readers like to relate to a video or blog post where they can nod their head in agreement. For example, a video that shows what kids might do in the back seat on a long ride might cause the parents to share the content because they can relate.

Variety

Add variety to your content – mix it up! Experiment with videos, photos, and written content. Remember, variety is the spice of life.

Entertain

Consumers enjoy interesting, educational, intriguing content. If your reader is entertained, they will want to see even more content from you and may even want to buy your book or services.

Visual

Catchy, vibrant, intriguing photos will grab your readers’ eye and they’ll be interested in seeing how it relates to the content.

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Inspire
Inspire

You want your content to encourage a reaction, whether it’s a link to additional information, a call to action, an invitation to share or comment. Your creative content should inspire your readers to take some type of action.

Scannable

Most people do not have much of an attention span on the web (unlike paper print) so make sure your content is broken up into small chunks that is easily consumed replete with headings, images, subheadings, numbered lists, and bullet points. It’s easier for your audience to take away something valuable.

Compatible

Your content should view and read well across all types of mobile platforms.

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Karen & Joni
Shareable

You not only want your readers to enjoy your content, but you want them to love it so much they want to share it with their friends. The more people who share, the more people get exposed to your brand.

Regular Publication

You don’t have to publish daily, but when you are consistent with your posts, people have something to look forward to. For example, if you post your blog every Thursday, like I do, your readers will visit your site every Thursday to check out your new content. Marketing research shows that blogging twice a week is best for marketing your book. Again, consistency is important and if you can manage twice that’d be great.

What value do readers receive from your content? Next month we’ll take a look at four more points to increase your hits!

(C) 2019 Karen Van Den Heuvel

APODS – Priorities: The Four Ps (Part Three – Plan and Part) by Amanda Cabot

This month we’re going to conclude our discussion of William Bridges’s Four Ps (Purpose, Picture, Plan, and Part) by outlining the way to develop a successful Plan. The final step will be to identify the Parts everyone will play.

In prior months, you developed a Picture of what it is you want to accomplish. Now it’s time to create the Plan. I might have called it the schedule, but that would destroy the symmetry of the Four Ps, so Plan it is. This is where you determine everything that you need to do to reach “The End” and organize it into a logical sequence. That may sound daunting, but it becomes doable if you break everything into small tasks.

Step 1: List everything that needs to be done

Depending on where you already are in the process, creating the task list may be as simple as listing the chapters you need to write. But, if you’re at the very beginning of a story, you may also need to develop your characters’ background stories and research the location or other key elements of the story. And if you’re like me and write multiple drafts, your list of steps will include those multiple drafts as well as a final review.

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Thyme to Write – Make a List
Step 2: Arrange those tasks in logical sequence

After all, you can’t write the second draft until the first one is finished.

Step 3: Estimate how long each of those tasks will require

In this step, we’re talking the amount of effort involved, not the elapsed time. Does it take you sixty hours to write a chapter and thirty hours to complete the second draft? Of course, it varies, but do your best to estimate how much effort is involved in each of the tasks.

Step 4: Divide each task that exceeds 40 hours into sub-tasks of no more than 40 hours

Please note that the forty-hour limit assumes that you devote forty hours each week to writing. If your writing time is longer or shorter, adjust your sub-task effort limit accordingly. Having tasks that require no more than a week to complete is important because it allows you to measure your progress and take corrective actions, if needed, before too much time has elapsed.

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Establish a realistic schedule
Step 5: Establish a realistic schedule for completing those tasks

What do I mean by realistic? One that has a high probability of success. That means factoring in life. Even if your normal work week is forty hours, there will be times when you can’t actually work a full forty hours. Recognize that up front and give yourself slack time, ideally on a weekly basis. Remember that your goal is to succeed, not to discourage yourself by falling behind because you developed a schedule that’s impossible to meet.

Once the plan is complete, it’s time to assign Parts. While writing is primarily a solitary occupation, and the majority of the responsibility for getting to “The End” falls on you, others play roles as well. It’s important to recognize those other contributors at the very beginning of the project and to get their buy-in to the schedule so that they’ll be ready to play their parts when needed.

And there you have it: William Bridges’s Four Ps as applied to writers. I hope you’ll come back next month for a discussion of opportunity cost.

(C) 2019 Amanda Cabot

Amanda Cabot

Amanda Cabot is no stranger to getting to “The End.” She juggled a sixty-hour a week job with nonnegotiable deadlines and building a house long-distance at the same time that she wrote two books a year. Whether or not she kept her sanity during that time is debatable. Amanda is the best-selling author of over thirty novels, eight novellas, four non-fiction books, and what she describes as enough technical articles to cure insomnia in a medium-sized city.

Her most recent release is A Tender Hope, the third in the Cimarron Creek trilogy.

Amanda Cabot, Cimarron Creek Trilogy
A Tender Hope, by Amanda Cabot

You can find Amanda at:

www.amandacabot.com
https://www.facebook.com/amanda.j.cabot
https://twitter.com/AmandaJoyCabot/
http://amandajoycabot.blogspot.com/