Ready to Turn the Page on 2020

Without a doubt, we are all ready to turn the page on 2020. To say that there isn’t a soul who wouldn’t agree (except perhaps big Pharma and Zoom), would be an understatement. Although this year will be remembered for generations to come as the most difficult, trying time of our lives, there were and still are glimmers of hope and precious positive moments that soothed our souls.

support, never give up
Family

far from family

For those of us who live far from our family, we most likely missed visiting them. Such was the case with me. I usually make a few trips a year visiting my family in Florida, but that was inadvisable during these times. I had hoped to see my “children,” but, that was also inadvisable. My daughter is a first level trauma doctor as a neurosurgery resident, and she is extra careful not to “share” what she may have been exposed to. My son works for Johns Hopkins APL in Maryland, and visiting was not recommended.

Technically savvy.

However, we are all becoming technically savvy, even those born before the invention of the computer (my mother is amazing with technology), and although we may not be able to visit the traditional way, most of us are visiting virtually through FaceTime, Zoom, Google Meet, or other video conferencing tools. The fact is, I have probably “seen” and spoken to my family more than I do in a typical year where I have visited.

I miss my hugs though.

working remotely

The work environment has drastically changed. More are working remotely from home. As an attorney and writer, most of my working days were done remotely prior to 2020, so in that respect, I was not greatly impacted, however, others had to get familiar with the technology and self-discipline it takes to become efficient and effective working from home. Because of COVID-19, I had to get creative with estate planning signing ceremonies where a notary and two witnesses were necessary. Yes, I made house calls, like old-time doctors in years past — my father made house calls. After going over all the estate planning documents via phone, I visited some of my clients at their homes, and provided direction for signing and witnessing through windows and glass doors. All good exercises for thinking outside the box

leaps of faith

Karen Van Den Heuvel Fischer

Some of us made leaps of faith. I had been working for another law firm and decided it was time to hang my own shingle. For me, it was now or never. Quite a few of my clients came with me — they trusted me and was confident in my representation of them. I confess, it brightened my day and confirmed that my decision was the right one.


Novel – search beyond lies

This change in direction did affect the timing and goals for my novel, Search Beyond Lies. In Publish Don’t Perish Tip #11 — Be Accountable, I set my goal to have my novel ready for my professional content editor (Candee Fick) by December 1, and to my copy editor (Elizabeth Fenton) by Christmas. Alas, I failed to meet those goals. In order to handle setting up my law firm as well as meeting my clients’ needs, I put my novel on hold until a week ago and am back to writing between 5 a.m. and 7 a.m. each morning.

Now, only one thing remains, getting my law firm’s website up and running. The Law Firm of Karen VDH Fischer LLC’s website will be launched on or before January 1, 2021 and may be found at www.KVFischerLaw.com. Let me know what you think after it’s up and running. My new target for Candee is the end of January.

Do you have positive moments to share from 2020?

© 2020 Karen Van Den Heuvel Fischer

Publish Don’t Perish: Tip #4 – Get Started On Your Website

Get started on your website regardless of how far along you are on your first book. The idea is to build a following of readers before you release your first book. If you wait until after, it may be quite difficult or even too late for that first book. The good news is, if I can do it, just about anyone can — no joke. In my SEO for Writers Series, I provide guidance on how to get started and optimize your readership. For your convenience, I listed the articles below with a brief summary and link for each.

Search Engine Optimization (SEO) for Writers

Discover:

  • What a website provides that social media does not; and
  • An incredible tool to get you started: The Author Toolbox — Practical Tools to Build a Book, a Platform, a Business, and Career, by Candee Fick.

Search Engine Optimization for Writers — Unique

SEO, writers, unique, Google, content, websites, authors, books
Unique

Our definition of unique is not necessarily the same as how Google and other search engines define it. When it comes to your website, being unique as Google defines it is what’s important in growing your reader base.

SEO for Writers — Key Words

Readers use key words to find what they are looking for. Identifying these words and terms are critical to increasing the number of people who visit your website, in other words, increasing your hits.

SEO — Make Your Content Stand Out

When you make your content stand out, you will increase your hits. Ensure your content stands by focusing on these critical areas:

bloggers, writers, copyright
Make your content stand out.
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  • Be Appealing and Useful
  • Purpose
  • Value
  • Answer a Question
  • Relate
  • Variety
  • Entertain
  • Visual
  • Inspire
  • Scannable
  • Compatible
  • Shareable
  • Regular Publication

SEO — Increase Your Hits

We’ve been looking at ways to increase your hits, from the key words you use to making your content stand out. This article provides the last of the tips to increase your hits and entice the reader to stay a while. After all, a reader who hits and immediately jumps off tells “Google” that they did not like what they saw, but one who stays … .

SEO — Your Website Topic

The last article in the series discusses your website topic. For those who write nonfiction, this won’t be a challenge, however fiction writers are another story. Receive inspiration for your topic in this article.

Don’t be afraid — Go for it!

Don’t be afraid — Go for it!

© 2019 Karen Van Den Heuvel Fischer

SEO — Your Website Topic

We’ve been talking about content, because that is the most important. For this last post in my SEO Series, we’re going to explore your website topic.

How many of you write nonfiction? Fiction? Nonfiction writers have their topic laid out — the topic of your website is that of your book or books.

Fiction writers are a different story. Depending on the type of fiction they write, they may or may not be able to tie their blog to their novel or genre. If you fall into this category, choose a topic you enjoy (your sense of joy will spill out to your readers) and know about.

For example, I am a dietitian and am passionate about eating properly and exercise. I am also an attorney and am passionate about the legal profession. My first novel is a romantic suspense thriller, Hidden Bloodlines. The heroine is an attorney (of course). My theme is “adding spice to your life” with a blog tying my books, passions, and writers/readers, titled “Thyme for Writers.” I confess to not coming up with that title — Candee Fick, a fellow writer in my writer’s group did. — Thank you Candee!

My website has posts on nutrition (including delicious healthy recipes), exercise (a physical therapist has been a regular guest on my website), legal issues facing writers, tips for writers, and interesting real places that relate to my book. Whew.

Fitness, workout, weights, weight control, body, weight loss, zucchini, routine, exercise, weight lifting, cardio
Reverse Flies on Ball for the Newbie & Advanced

Statistics show that for the greatest impact, at least 2 blogs per week should be your goal. But some of us have other obligations which may make it unrealistic.

Whatever your topic, I recommend not making the same mistake that I made. I let the fear of technology stop me; don’t let it stop you. Start your website/blog now. Don’t wait until you have that publishing contract like I did. It still takes time to build that following. If you start your web now, and your book gets released in 2 years, you will have a following who will buy your book.

writers, authors, resources, toolbox, encouragement, fun, romantic suspense, journey, writer’s journey, adventure, tips, direction, research, joy, funny, inspiration, thyme, time, Focus on Love
Author Candee Fick

With respect to the technology aspect, you don’t need to hire an expensive web master. I’m living proof. A writer I know who is a former K-12 teacher, Candee Fick is amazing. She can teach you how to get up and running and manage your own website at a very reasonable hourly rate. I am living proof. And, I confess, she used me as her beta tester for her “worst case scenario” — what is the most time it could take to teach someone.

I’d like to leave you with the 2 most important SEO tips: (1) optimize the very first paragraph on each page and (2) update often.

We all know that the web is flooded with all types of useless, inaccurate, information. When you create valuable content that serves a purpose, you are slicing through the noise and clutter on the World Wide Web and become one of the trusted resources. That is what we want to strive for sooner rather than later.

(C) 2018, 2019 Karen Van Den Heuvel Fischer